Effective: January 4, 2023

Table of Contents

Park Lawn Corporation (“PLC”, “we”, “our”, or “us”) is committed to protecting the privacy of those who entrust us with their Personal Information.

Personal Information” means any information pertaining to an identified or identifiable individual and may include, for example, email addresses, contact details and any similar information provided to us in the course of our business operations. Personal information that is de-identified or anonymized is not considered Personal Information. This Privacy Policy details our commitment to your privacy.

1. What does this Privacy Policy cover?

This Privacy Policy applies to our websites (the “Websites”) and other online and mobile services, that link to or post this Privacy Policy (collectively, the “Services”), and explains how we collect, use, and disclose information through the Services.

By using or visiting the Services or otherwise interacting with us, you consent to the collection, use and disclosure of your Personal Information as described in this Privacy Policy. If you do not feel comfortable with any part of this Privacy Policy, you should not use or access our Services. You should also review our Terms of Service to understand what you are agreeing to by using our Services. We recommend that you review this Privacy Policy periodically, as it may be updated from time-to-time.

2. What information does PLC collect, and how is it used and shared?

We collect Personal Information when you interact with our Services. We explain here what categories of Personal Information we collect, where we get it from, and with whom we share it:

Category of Personal Information Collected Source Purpose for Collection Categories of Recipients
Contact information: such as name, address, email address, phone number, and company name/position.     Users of our Services.     To allow our users to access various aspects of our Services, to tune the content on our Services, to communicate with and respond to our users about our Services, or to meet legal obligations, and provide you with the products, promotions, services, newsletters, and information you request. We may share this information with our affiliates and select marketing or other service providers and partners that perform services for us (such as for hosting the Services or providing other customer service functions). PLC does not share, sell, rent, or otherwise disclose Personal Information with unaffiliated third parties for their marketing purposes. 
Browsing information (subject to applicable consent requirements): such as your IP address, MAC address, or other device identifier, your device type or mobile carrier, standard server log information, the kind of browser or computer you use, pages and content that you visit on our Services, what you click on, likes/dislikes, behaviors, comments, profile data, the province, state and country from which you access the Services, date and time of your visit, and web pages you linked to our Services from. Our Services and your interactions with the Services, including through the use of cookies and other tracking technologies explained further below. To evaluate usage of the Services and improve performance, to protect the security and integrity of the Services and our business, such as preventing fraud, hacking, and other criminal activity, or to meet legal obligations.     Our service providers who help us with fraud protection and service analytics.
Recruitment and job application information: such as name, address, and phone number, or information on a resume or a curriculum vitae. Job applicants. To consider you for an employment position or to respond to an employment inquiry.  Our service providers who help us with employee matters or job fulfillment.

Uses of Personal Information.  PLC will only use Personal Information for the purposes identified in this Privacy Policy and as permitted by applicable laws.  In addition to the uses described above, if you choose to provide us with Personal Information by completing a form on the Website or emailing us, we will use that Personal Information to (i) operate the Website, (ii) respond to your question or request, (iii) communicate with you about our Services via email, (iv) send information to you, and (v) notify you of changes to this Privacy Policy. The lawful basis for our processing of your Personal Information is legitimate interests (ours and/or yours) and/or consent or to provide a contractual Service to you.

Individuals may be able to withdraw consent from certain uses where consent is provided. If you reside in certain jurisdictions, you may have additional rights that are detailed in Section 8.

Disclosure to service providers.  We may use service providers to provide some of our Services where this is within the context of communications with you and/or as described in this Privacy Policy. In all cases, any service providers will be contractually limited in the way they may use Personal Information maintained by PLC, including requirements that such information be maintained in a confidential and secure manner. We do not sell your Personal Information.

Disclosure in connection with business transfers. If a division, a service, or all of PLC is bought, sold, or otherwise transferred, or is in the process of a potential transaction, Personal Information will likely be shared for evaluation and/or transfer purposes and included among the transferred business assets, subject to client contractual requirements and applicable law. We may share your Personal Information with third parties and our advisors for these purposes.

Disclosure to comply with laws. PLC may also disclose specific Personal Information when such disclosure appears necessary to comply with applicable law, a subpoena while managing a dispute, governmental inquiry, or other litigation process. We may also disclose Personal Information to our accountants, auditors, agents, lawyers, and other advisors in connection with the enforcement or protection of our legal rights or to protect the interests or safety of our clients, our clients’ customers, employees, or others in accordance with or as authorized by law.

3. What are cookies and how do we use them and other technology?

The Services use certain technologies such as cookies, beacons, tags, and scripts. A cookie is a small piece of information that a website, online application, or email may save to your browser or your computer’s hard drive for use in subsequent visits to the website or online application. Subject to jurisdictions where consent is required, the “help” portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive new cookies, or how to disable cookies altogether. If you reject cookies (after accepting them if applicable), you may not be able to participate in certain activities or receive a promotion tailored to you. PLC does not control and does not guarantee the effectiveness of browser-based tools for managing cookies.

PLC uses Google Analytics and may use other analytics providers to evaluate use of the Services for our internal purposes such as evaluating user demographics and usages of the Services. To learn how Google Analytics collects and processes data, please visit: “How Google uses data when you use our partners’ sites or apps” located at www.google.com/policies/privacy/partners.

PLC also uses Meta Pixel to evaluate use of the Services for our internal purposes such as evaluating user demographics and Google ReCaptcha to prevent spam regarding website inquiries.  Meta’s services are governed by its own privacy policy and Google’s services are governed by its privacy policy.

We will keep any and all Personal Information collected on the Services strictly confidential and will not sell, reuse, rent, disclose, or loan to third parties such information, except as otherwise described in this Privacy Policy.

Do Not Track (“DNT”): This is a privacy preference that users can set in some web browsers, allowing users to opt out of tracking by websites and online services. At the present time, the World Wide Web Consortium, or W3C, has not yet established universal standards for recognizable DNT signals and therefore PLC and the Services do not recognize DNT.

4. How does PLC protect Personal Information?

Where applicable, PLC uses reasonable and appropriate technology in connection with the Services to help protect Personal Information from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. However, you should know that no website operator, including PLC, can fully eliminate security risks associated with Personal Information. While PLC has endeavored to create a secure and reliable website for users, the confidentiality of any communication or material transmitted to/from the Services or via e-mail cannot be guaranteed. Any transmission of Personal Information is at your own risk. PLC is not responsible for circumvention of any privacy settings or security measures pertaining to the Services.

5. How long does PLC retain my Personal Information?

We will retain Personal Information that we collect, access, or process only as long as necessary for the fulfillment of the purposes for which it was collected, unless otherwise authorized or required by law. We will destroy, erase, or de-identify Personal Information that is no longer required to fulfill the identified purposes.

6. What are my choices concerning my Personal Information?

PLC may, subject to applicable laws, use Personal Information from users of our Services to contact them about our Services, including to provide them with information on additional products or services from PLC that may be of interest to them. You may exercise choices regarding these communications as follows:

Users from Canada, the EU, UK, and Switzerland will, if required by applicable law, receive such communications only after having consented. You should also be aware that we will not retrieve or rescind any information provided to any third parties prior to your decision to unsubscribe, unless required by applicable law.

7. What is PLC’s policy on children’s privacy?

Minors under 18 years of age may have the Personal Information that they have provided to PLC through the Services deleted by sending an email to the email address in the “Contacting Us” Section below requesting deletion. Please note that, while we make reasonable efforts to comply with such requests, deletion of your Personal Information does not ensure complete and comprehensive removal of such data from all systems.

8. Access, objection, restriction, portability, correction, and deletion

In certain jurisdictions, you may have the right to obtain confirmation as to whether your Personal Information is being processed, information about the purposes of that processing, and information about the recipients to whom your personal data have been or will be disclosed. You may also have the right to receive a copy of the personal data you have provided and/or request its deletion or the restriction of its processing or otherwise object to the processing of your Personal Information.

You have the right to correct your Personal Information that you shared with us and we are committed to ensuring that your Personal Information is kept accurate and up to date. However, it is up to you to update it with any changes. You are solely responsible for correcting, updating, or modifying any and all of your Personal Information that you share with us.

9. Cross-border transfer of Personal Information

In some cases, Personal Information that we process of users located in various countries, including in Canada, the EU, UK, and Switzerland or relative to queries or visitors to the Services may be transferred to the United States or other countries that may not have data privacy laws that provide the same protection as the countries where you reside. You understand and expressly agree that your Personal Information may therefore be transferred, processed, and stored outside of your country of residence, and therefore may be available to government authorities under lawful orders and laws applicable in such foreign jurisdictions. If you do not want your information transferred to, processed, or maintained outside of the country or jurisdiction where you are located, you should not use our Services.

10. Right to lodge complaints

We endeavor to be transparent about the ways in which we collect and use Personal Information and welcome your questions and concerns. If you have any concern or complaint about the way we handle your Personal Information, please contact us as described below. To the extent you believe we have not addressed your concerns or otherwise choose to do so, you have the right to lodge a complaint with a supervisory authority in the country where you reside and/or in the United States. For information on how you can file a privacy complaint with the Federal Trade Commission, please visit: http://www.ftc.gov/complaint

11. Changes to our Privacy Policy

This Privacy Policy may be revised from time to time as we add new features and services, as laws change, and as industry privacy and security best practices evolve.  We display an effective date on the policy in the upper right corner of this Privacy Policy so that it will be easier for you to know when there has been a change.  If we make any change to this Privacy Policy regarding use or disclosure of Personal Information, we will provide advance notice on the Website.  Small changes or changes that do not significantly affect individual privacy interests may be made at any time and without prior notice. Your continued use of our Services following the posting of changes to this Privacy Policy will be considered your consent to those changes. In certain cases, as required by applicable law, if the changes are material, then we will provide written notice to users directly by email or otherwise. You are advised to review this Privacy Policy periodically for any changes.

12. Links to third party websites

As a convenience to our users, the Services may contain links to other sites that we believe may offer useful information. As stated in more detail in the Terms of Service for our Services, the privacy policies, terms of usage, and other conditions of use posted on those sites, and not the policies and procedures we described here, apply to those sites. Your linking to any other websites is at your own risk and you are responsible for learning about and complying with the terms of usage and other conditions posted on those websites even if our Services refer you to such websites.

13. Contacting us

If there are any questions regarding this Privacy Policy or to request a copy of this Privacy Policy in another format, you may contact our Chief Strategy Officer and General Counsel using the information below.

Park Lawn Corporation
16801 Greenspoint Park Drive
Suite #376
Houston, Texas 77060
Attn:  Chief Strategy Officer and General Counsel

Or

Park Lawn Corporation
2 St. Clair Ave. E., Suite 705
Toronto, ON M4T 2T5
Attn: Chief Strategy Officer and General Counsel

Email: [email protected]